Sold. Modern & Successful Dairy Rural Dairy Supplying Milk & Complementary Products To Domestic Cu

Modern & Successful Dairy
Rural Dairy supplying milk & complementary products to domestic customers (Sole Trader)
Ref. EG011
Location : Gloucestershire
Asking Price : Offer Invited
This busy and profitable rural dairy was founded more than 17 years ago by the Vendor and it has grown from a single Milk Round into a significant company, delivering a wide range of dairy and complementary products to its customer base, now numbering approximately 5,000 . The dairy supplies its comprehensive range of products to customers in the area between Newport in South Wales and Gloucester.

The vendor began as a young school leaver with a milk round and it has since become a stable trusted company that manages many thousands of regular customers every year, professionally and without fuss.

The dairy provides a comprehensive range of products to a main customer base of domestic customers that still values the traditional convenience and attentiveness of the milkman.

The prime method for building new sales or rounds is through the companys 3x dedicated doorstep canvassers, who are responsible for successfully adding new customers whenever the desire to grow occurs.

Product areas covered by the dairy is extensive and ranges from Milk to bread and juices with more than 70 products available.

The company is very responsive to the needs of its customers and in return enjoys very high levels of repeat business and referrals with a database approximating 5,000 customers. Orders are placed either at the point of delivery or by telephone and managed from the companys well equipped facility.

The Vendor plays no daily part in the running of the business and all matters are managed ably by a general manager, who has extensive industry, customer and product knowledge.

Expansion Potential
The company has become a very stable and reliable business in a traditional industry with excellent long term prospects. This stability in the sector is expected to continue in the long term and while significant competition exists in the form of convenience stores and large grocery retailers, consumers continue to value and seek traditional and convenient forms of grocery purchase and delivery.

The company is stable and robust however to take it through its next period of growth and the current owner believes that the business would benefit greatly from some additional investment in its marketing and sales activities to drive growth and also in the application of professional management resources.

Market / Competition / Non-Competition Agreements
The company does not use any form of advertising and does not have a website.

Much new business is generated from doorstep canvassing and from ongoing customer requirements, repeat business and referrals, bearing strong testimony to the business excellent reputation.

There is opportunity to expand the business profile with a strategic sales and marketing programme should a new owner so require.