Sold. Adult Toys Business

OFFERS INVITED

Relocatable

Ref: CO186

Confidentially offered for sale

Turnover £420,000
Adj EBITDA £40,000
Stock £150,000

Established 10 years as the largest on-line retailer of sex machines in the UK.

Purchased by the current owner in July 2020 who has invested significantly in two new e-commerce sites in the UK and Germany.

Unique range of own labelled branded sex machines and accessories.

Strong supply chain in place so continued product development enables attractive margin improvement and new innovative products to the consumer

Largest range of sex machines in Europe

Drop ship agreement with Europe’s largest on-line retailer with 8,500 products available on its site with room for expansion

German website launched August 2022 for all European sales

French warehouse set up in August 2022 to service EU.

Europe represented 40% of total sales prior to July 2020 which went to 5% in the two years to July 2022 as a result of duty applied because of Brexit. With the new French warehouse, sales forecast to return to pre-Brexit level from Sept 2022.

UK warehouse operation serving UK

Websites : invested £45,000 over the last two years for maximum functionality.

Data base of 15,000 names who are active repeat customers. Mail-outs generate an average of 30% of monthly sales

Sales generated from mail-outs, affiliate marketing, Google ads and SEO. On organic search ranks no 1 for the brand and product.

Sales circa £420,000 per annum to July 2022.

Gross Margin 55% on branded sex machine product.

EBITDA circa £40,000 before agency and management costs.

Stock at cost: £152,000

Easily relocated with cost savings on current UK warehouse facility

Asset sale with no liabilities