BUSINESS DESCRIPTION
Introduction:
Turner Butler has been appointed to invite offers of purchase for this long established business which offers a broad range of products and technical back up to its customers.
Business Profile:
This long established home based business offers a complete range of high-quality in ground and above ground swimming pools that are perfect for the home. They also supply luxurious hot tubs, spas, pool equipment and pool maintenance products.
They are suppliers only and are not involved with building or installation.
Customer Service:
The business has maintained a strong commitment to customer service and quality borne out by many positive testimonials.
Key Strengths:
First page Google presence.
Long established with consistent performance figures operating in a very niche sector.
Low overheads, little stock and utilising drop shipping. There is a massive potential for future growth. The business benefits from continual reordering of maintenance products.
Financial Performance:
Turnover c. £987,000
Gross profit c. £150,000
Adjusted net profit c. £107,000 before a single owner’s drawings
Asking Price:
The asking price is £325,000 for the Goodwill + SAV. . The business trades as a partnership.
Advertising and Marketing:
The website ranks on the first page of Google searches. Apart from that there is zero advertising spend.
Employees:
The business is currently managed by the family members all of whom would be leaving upon sale. They could be replaced by an owner-manager and one part-time assistant.
Reason for Sale:
Retirement