BUSINESS DESCRIPTION
Established Public Relations Agency
Commercial and Consumer focus
Ref. CA098
Location : South West
Asking Price : GBP 100,000
Established in 2004 by the Owner, the business is a well settled, highly regarded PR agency offering a wide range of B2B and B2C services to many market sectors including Manufacturing and Engineering, Environmental, FMCG, Industry Associations, Recruitment, Printing, Business Services, IT, Energy, Broadcast, Logistics, Retail, Outdoor Living, Home Interest, Online Communities, Sport and Lifestyle, Health and Medical, Legal Services, Personality/Celebrity.
The team are all senior PR consultants. They are highly experienced in all forms of PR and can offer a bespoke range of options for a client. Their excellent supplier networks enable campaigns to be carried out without delay and on budget. The company has excellent local relations and is well placed to bring brand coverage into the area with many satisfied local high profile client testimonials.The companys success is based on the strong relationships that exist with their clients. The ongoing and timely PR support that is given by the agency has proven results evidenced by the high level of client retention. The client testimonials are excellent and reflect not only the varied sector experience of the agency but also their strong work ethic.
The company manages clients throughout the whole PR process from start to finish in a nutshell the agencys core focus is to raise brand awareness and ultimately increase sales. The team work to fully understand the concepts that make up each client product or service, and in turn, promote a clearly defined campaign, securing confidence in potential customers and stimulating interest in appropriate markets. The agency gives feedback on all key aspects of a campaign directly to the client.
The agency has a refined and desirable set of skills, which work cohesively together; these include but are not limited to: Bespoke PR strategy development, Maximising hardnews on successes, Issueled media management, PR copywriting, Consumer Product Placement, Coordinating Media Tours, Online PR impact and integration, Social Media management and training workshops, Blogger relations, Online copywriting, Campaign evaluation and measurement, Crisis Management, Event strategy, Speaker Support, Brand Positioning, Messaging frameworks and training workshops, Award research and entries with associated media relations.
The team have a strong understanding of digital PR in all forms and its role in the modern PR campaign. This incorporates Key Influencer management and is vital to their cutting edge client offering. This is clearly a growth area in the industry and one that the team are well set to push forward.
Market / Competition / Non-Competition Agreements
The company has an established customer base and its route to market is based on referrals. In addition, exposure is gained by speaking at industry events. The company has a comprehensive website as one would expect for a business in this sector.