BUSINESS DESCRIPTION
SuperKettles was established over 12 years ago and run by the owners as a part-time, home-based internet and telephone retail business. SuperKettles are a niche product in the UK, although very extensively used in the Far East. The SuperKettle replaces an ordinary kettle, but is much more convenient. Electronic controls maintain the water just below boiling point without creating steam, so you can make tea, coffee, etc just when you want to. The kettle body is insulated so that very little standby energy is used, and means that the walls are always only safely warm.
Expansion Potential
Products shows good sensitivity to advertising, with ample scope for growth. Turnover has been deliberately limited to suit the owners commitments.
Market / Competition / Non-Competition Agreements
Believed to be the only regular supplier of these products.