BUSINESS DESCRIPTION
Social and Market Research for the Public Sector
Ref.CA075
Location North East
OFFERS INVITED
This is a well established business formed in 1989 by the owner and founder which originally worked solely with the public sector. Market forces have changed the direction of the company and they now work with a growing number of private sector clients as well as their other customers. Their work is mainly obtained through recommendation and repeat business with framework agreements with many local councils authorities. In the past few years they have worked with the Health Service as well as new Private Sector clients.
The company are experts in market research using quantititive and qualitative techniques including postal, face to face, telephone and on-line surveys, face to face discussions, consultations and workshops. The majority of their projects are tailor-made for clients addressing specific needs. Activities include not only the collection but the collation of information, analysing data using basic and advanced analytical techniques, reporting and presenting the information, evaluation and conclusions so that clients can better ensure their service meets the needs of customers and plans can be developed for the future
Expansion Potential
The company have been very active in tendering for new business during a period which continues to be tough for the public sector. They have replaced a large proportion of their core work from local councils, working closely with the Health Service and Primary Care Trusts plus a number of Private Sector customers. By seeking out new business the company have uncovered a whole new stream of work to keep themselves ahead of the competition.
New owners with fresh ideas and energy will benefit from the wide range of customers and varying types of projects that the company have been researching for.