BUSINESS DESCRIPTION
The business for sale is a single-location, value-added retailer and service provider of alternative heating products. The Company’s comprehensive product offerings include outdoor and indoor wood and pellet furnaces/boilers and wood, pellet, coal and gas stoves, inserts and fireplaces, as well as ancillary products and consumables such as pellet and biofuel, hearth products, and other general merchandise. The business sells primarily to homeowners (95 percent of sales) with a small portion of business derived from the contractor trade (5 percent). Customers primarily come from a 50-mile radius of the retail location. The Company has been aggressively growing it’s service business since early 2011. The business is well poised to take advantage of strong market demand conditions. Fireplaces, stoves, inserts and other hearth appliances are one of the most popular features in American homes - half of all U.S. households (55 million) have at least one fireplace or freestanding stove.
Expansion Potential
Management is confident that significant growth can be achieved via increased marketing efforts, the pursuit of untapped markets, and geographic expansion.